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Like Mother, Like Daughter

Introducing the Reversible Dress that “Gives Back”.
The Ivy and Alex Project is the collaborative efforts of a mother/daughter team and World Vision. Ivy stands for “I Value You” and Alex is the name of the ten-year-old girl who wanted to turn things around for kids in need. Wise beyond her years, Alex knew there were children in the world without the basics that most kids in Canada take for granted. A mother daughter chat sowed the seeds for a line of dresses that represented serious issues in the broader world community. For example:
• The “Pink Lemonade” dress helps provide a community in need with access to education and healthcare.
• The Pacific Blue dress helps provide clean water to a community in need.
• The Granny Smith Green dress serves up nutritious food a community in need.
• The Candy Apple Red dress will help children and families when an emergency
A donation is made directly to World Vision every time one of these dresses sells. Since the inception of this project, thousands of dresses have been sold, and it’s proof we can all make a significant difference in the lives of others!
Please join us in the Ivy & Alex Project to create a better world for those with less. Together we can “Turn it Around”.
Ivy & Alex dresses and accessories are available at They range
in price from $10.00 to $60.00.
Company Profile
Established in 2012, FlapJackKids is a Mississauga-based business that designs and
manufactures children’s reversible clothing and accessories of the finest workmanship
and quality. Each Ivy & Alex dress is designed to adapt as your child grows: what begins
as a dress becomes a tunic and then finally a top. All Ivy & Alex dresses are proudly
designed and hand crafted in Canada.
Jackie Dinsmore is the entrepreneurial spirit behind FlapJackKids. Originally a full-time in-house lawyer working long hours for the Toronto Star, Jackie felt she was missing out on the most formative years of her children’s lives. Although Jackie had never owned her own business or designed clothing for a living previously, she had a vision and a determination to succeed – key traits of all successful entrepreneurs. And it looks as if her daughter, Alex, shares this entrepreneurial spirit!SaveSaveSaveSave
Jacqueline Dinsmore
Jacqueline Dinsmore


Jacqueline Dinsmore was a corporate/securities lawyer on Bay Street before satisfying her creative side by launching FlapJackKids, a company that focuses on reversible and convertible products for children. Jacqueline has been named Top Mompreneur by Mompreneur Magazine and appeared in Forbes Magazine alongside Hilary Clinton and Barack Obama. Her company has been featured numerous times in press including The Toronto Star, The Globe and Mail, OK Weekly, US Weekly, Woman’s World, USA Today, and Woman’s Day. Jacqueline’s products have been featured in swag bags for the Emmys and the Oscars, and can be found in over 4000 stores in North America in over 20 countries worldwide. Jacqueline is also part owner of Caravel Law, a revolutionary law firm that makes corporate lawyers financially accessible to the entrepreneurial community.

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